In the last 30 days, I’ve seen the
Yahoo! company marketing its brand logo with a desperate campaign (some
call it brilliant! Not!) using the most bizarre fonts in a most
spectacular way, alienating the user.
With that in mind, the change was to
revive a spirit of innovation, perhaps to compete with the Google logo
brand, which in my opinion it is a savvy classic design.
Using the two basic elements of the
Yahoo! logo: the color purple and the exclamation point, I redesigned my
own version of the logo using my Kansas Rainbow font (from the original
Wizard of Oz movie). Available with the purchase of a license using
PayPal.
Wow! What a difference it makes. The
logo is vibrant, classic, vintage, stylish and modern. Want to see the
result? I think it competes with Google reflecting a new visual
experience!
No comments:
Post a Comment